alphanumeric journal
The Journal of Operations Research, Statistics, Econometrics and Management Information Systems
Returned Product Acquisition Pricing by Adaptive Neuro Fuzzy Inference System
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Abstract
In recent years, reverse logistics have become increasingly important for the firms as a both environmental and economical approach. By collecting the returned products, firms realize to recover after kind of activities. In return products collection, due to the fact that each returned products have different functionality, determining the acquisition price of the used products is an important problem. For this reason, a pricing approach that can be used for collecting returned products is proposed in this study. Since the different product models can be exist and the acquisition price can be affected by the new product price, the acquisition price is predicted by the ratio of the new product price to acquisition price. In this study, the acquisition price ratio to new product price is modeled by the adaptive neuro fuzzy inference system and a case study is conducted for the used cell phones collection. Four phone models that have different release dates take into consideration with general appearance and functionality parameters. When the results are examined, the proposed method prediction’s is pretty close to the expert view.
Keywords: Acquisition Pricing, Adaptive Neuro Fuzzy Inference System, Collecting Used Cell Phones, Returned Products
Adaptif Sinir Ağına Dayalı Bulanık Çıkarım Sistemi İle Dönen Ürünlerin Fiyatlandırılması
Öz
Tersine lojistik faaliyetleri firmalar için hem çevreci hem de ekonomik bir yaklaşım olarak son yıllarda giderek artan bir öneme sahip olmaktadır. Firmalar, dönen ürünleri toplayarak çeşitli işlemler sonrasında geri kazanım gerçekleştirmektedir. Dönen ürünlerin toplanmasında, her bir dönen ürünün fonksiyonel durumu birbirinden farklı olduğu için kullanılmış ürünü geri alma bedeline karar vermek önemli bir sorundur. Bu nedenle, bu çalışmada dönen ürünlerin toplanmasında kullanılabilecek bir fiyatlandırma yaklaşımı önerilmiştir. Farklı ürün modelleri olabileceğinden ve dönen ürün fiyatının yeni ürün fiyatından etkilenebileceğinden dolayı dönen ürünün fiyatı, yeni ürün fiyatına oranı olarak tahmin edilmiştir. Çalışmada dönen ürünün yeni ürün fiyatına oranı adaptif sinir ağına dayalı bulanık çıkarım sistemi ile modellenmiş ve kullanılmış cep telefonlarının toplanmasında uygulanmıştır. Dört farklı çıkış yılına sahip telefon modelinin genel görünüm ve fonksiyonellik parametreleri göz önüne alınmıştır. Sonuçlar incelendiğinde önerilen yaklaşımın uzman görüşüne oldukça yakın sonuçlar verdiği görülmüştür.
Anahtar Kelimeler: Adaptif Sinir Ağına Dayalı Bulanık Çıkarım Sistemi, Dönen Ürün, Dönen Ürünlerin Fiyatlandırılması, Kullanılmış Cep Telefonlarının Toplanması
Suggested citation
(). Adaptif Sinir Ağına Dayalı Bulanık Çıkarım Sistemi İle Dönen Ürünlerin Fiyatlandırılması. Alphanumeric Journal, 5(2), 207-214. http://dx.doi.org/10.17093/alphanumeric.309051
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2017.05.02.OR.02
alphanumeric journal
Pages 207-214
Received: April 25, 2017
Accepted: Oct. 13, 2017
Published: Oct. 15, 2017
2017 Kuvvetli, Y.
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